alida draudt
alida draudt
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Crafting strategies that enable resilient futures

I am a human-centered business strategist with a mind for the future. Beginning a challenge, I look for information from three innovation sources: business, consumer, and technology. How can these three elements come together to create something unique? What weak signals can we identify that might chart a new path forward? How does this drive differentiation in the market?
I am a pattern finder. I find energy in uncovering connections. What are the rich intersections and opportunity spaces we can explore? How can we organize them conceptually? How is this idea solving a core problem for the consumer? Is it introducing a new value or a new behavior - or both? Let's push the envelope first, then tailor it down to meet the need of the present.
I believe in people.  I believe great work is created by collaborative, respectful, and joyful teams and find purpose in leading teams in that way. The balance of rigor and humility is one I look to actively cultivate so that together we can forge new ways forward both in our work and in our work together.

The Futures Toolkit

Strategic foresight and futures work is both a mindset and a process. Like design thinking, a variety of tools are leveraged for specific goals within projects. Below are tools I use most often, however my kit is continually expanding.  
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